Actor
Hrithik
Roshan
is
worth
Rs
100
crores
for
Star
India.
According
to
media
buyers,
the
reality
show
Just
Dance,
featuring
the
dancing
star
is
expected
to
fetch
Star
India
nearly
Rs
100
crores.
It
was
for
the
first
time
that
a
show
(Just
Dance
started
on
June
18)
was
simultaneously
aired
on
Star
Plus,
Star
One,
Star
Pravah
(with
Marathi
sub-titles)
and
on
Asianet
and
Star
Vijay
with
dubbed
content.
The
channels
have
a
huge
faith
on
Hrithik's
brand
name
as
a
dancer.
His
dancing
icon
image
will
help
grab
a
lot
of
eye
balls
for
the
channels.
Sanjay
Gupta,
COO,
Star
India
says
that
the
superstar
could
have
been
the
best
mentor
for
the
contestants
on
Just
Dance.
It
is
also
reported
that
Hrithik
is
paid
around
2.5
crore
per
episode,
thus
making
him
the
highest
paid
Bollywood
star
on
television.
Just
Dance
is
also
being
judged
by
popular
choreographers
Farah
Khan
and
Vaibhavi
Merchant
along
with
Hrithik.
Star
has
already
locked
in
Maruti
Suzuki
and
Cadbury
as
title
sponsors
for
around
Rs
40-45
crores.
The
associate
sponsors
include
Nokia,
Parle
Hide
&
Seek,
Kinder
Joy,
GNIIT,
Alite,
Pigeon,
India
Gate
Basmati
rice,
Adiction
and
Fair
and
Lovely.
All
of
them
have
been
roped
in
for
Rs
3
-
5
crores
each.
Hindustan
and
Midday
are
the
print
and
media
partner,
MTS
as
mobile
and
internet
partner,
Red
93.5
FM
as
radio
partner
and
Fame
as
cinema
partner.
With
such
great
plan
Star
India
has
successfully
managed
to
create
a
huge
buzz
about
Just
Dance.
The
show
has
auditions
around
11
cities
across
the
globe
including
Bangalore,
Hyderabad,
NewYork
and
Chester.
Just
Dance
will
run
for
15
weeks
featuring
30
episodes.
Don't
forget
to
catch
Hrithik
Roshan
on
Just
Dance.