Pawan Kalyan is craving for a hit in the wake of recent failures. RB Choudary who gave him a good break with Suswagatham on the banner of Super Good Films, joined hands with the same director Bhimaneni Srinivasa Rao, to regain the Power Star's past glory. They chose a successful Tamil film Tirupachi and remade it in Telugu. Moreover, the Telugu audiences always welcomed the brother-sister sentiment and many films on this backdrop proved hits. Keeping an eye on the mass following in view, Bhimaneni Srinivasa Rao, perfectly scripted the screenplay and made the film more interesting. The end result proved that the combination of Super Good Films, Bhimaneni and Pawan Kalyan is a big hit.
Annavaram (Pawan Kalyan) has a lot of attachment with his sister Varam (Sandhya). He wants to see his sister trouble free even after marriage and hence wanted to get her married to a city guy who has all the facilities like mixie, grinder, gas stove, running water and such facilities. True to his taste, Annavaram marries Varam to a boy (Sivabalaji) who stays in Hyderabad. In order to leave her at her husband's place, Annavaram drops Varam in Hyderabad. Aishwarya (Asin) is the neighbour of Varam's husband who is chirpy and moves very close with everyone without any inhibition.
During his stay, Annavaram finds that the city is full of goons and his brother-in-law pacifies him not to take everything to head and one should have the adjustment mentality to stay in the city. The city is ruled by two big goons called Tapas Balu (Ashish Vidyarthi) and Puranapool Ganga (Lal). Unable to digest the situation, Annavaram returns to his village along with his close friend Narasimha (Venumadhav).