Indrakanti Mohanakrishna had bagged an award at the national level for his film sometime ago. It was like an experiment and this time he has chosen to do a commercial film. Apart from the commercial aspects, the director has continued to maintain the family values in this gentle love story. The film has several elements like love and sentiment. At the same time, it is quite youthful. The star cast is very fresh for the audiences and for such a tender and delicate love subject. As the subject has several twists like a snake and ladder game, he has given the title Ashta Chemma, a game popular in the north Andhra districts.