Madan, who penned the story for Aa Naluguru, turned director with Pellaina Kothalo. As a story-writer, he gave a message on the social responsibility. He tried to explain the value of love and marriage through his next film as director. Now, he completely changed his attitude and brought out a different love story. To some extent he was able to bring a smile on the face of Udaykiran, who is in deep depression with consecutive flops, though the film is not that great when compared to the earlier two films from Madan.
Balaraju (Udaykiran) hails from a village. Subba Reddy (Ajay), who completed graduation in the village, wants to become the sarpanch of the gram panchayat and Balaraju challenges that he can't be the sarpanch, as there was a bad remark on his character. But, Balaraju can't contest for the seat as he doesn't possess a degree, as per the ruling adopted by the village-heads. So the entire village advises him to complete his graduation and become a sarpanch.