M Srinivas is making his debut as director with the movie. One of the producers Polisetty Chandrasekhar says, “We shot the film at Rajahmundry, Ramachandrapuram, Yanam, Ravulapalem, Vizag, Araku and their surrounding areas. We have completed canning of five songs, besides 90 per cent of the talkie part. We are planning to complete the balance talkie and song in Hyderabad from October 13. We will launch the audio by the end of this month and release the film in the third week of November. We are trying to explain how the youth is interpreting the words like attraction and liking. Definitely the film could be watched by the entire family by sitting together."
Venumadhav, Krishna Bhagawan, Raghunatha Reddy, Vinod, Hema, Jeeva, Satyasri, Uma Reddy, Ragini, Gauthamraju, Junction Ramesh and others are in the cast. Dialogues are by Suresh, music is by Raj Kiran, camera is by ESN Prasad, editing is by Srinivasa Reddy, while story, screenplay and direction are by M Srinivas.
Over 90 per cent shooting of Ishtapadithe (Premena) presented by Padala Venkata Reddy and produced by Padala Varalakshmi, R Surya Prakash, Polisetty Chandrasekhar and G Lakshminarayana Reddy under the banner of Varalakshmi Creations with Subhash Rayal, Fara Khan and Amruthavalli in the lead, was completed so far.