It is customary in Bollywood to print quality lyric books with the
film's stills to accompany the music CD. Nallamalupu Bujji, who
produces KIKK (Konchem Ishtamga, Konchem
Kashtamga) admires this system and understands its marketing
possibilities perfectly. Apparently, he has spent Rs. 10 lakhs in
printing the lyric books of KIKK in typical Bollywood
style. Earlier, he had printed lyric books for Chintakayala Ravi
KIKK is all set to release on February 5th. Bujji is
gearing up for a final publicity stunt ahead of the film"s release.
A four-minute promo song of KIKK was shot recently and MTV
and Channel V has already started telecasting it. Bujji has painted
300 RTC buses with KIKK posters. Also, he has printed
hundreds of quality posters for display in front of theatres where
it is being released. It seems that KIKK, featuring
Tamanna and Siddharth, is definitely going to arrive at the
theatres in grand style.