Vikram's
absence
from
the
promotional
activity
of
Nanna,
a
dubbed
version
of
Tamil
movie
Deiva
Thirumagal,
has
troubled
the
Telugu
producers.
Vijayaprasad
and
Suresh
Kondeti,
who
acquired
the
distribution
rights
of
the
Telugu
version,
are
unhappy
with
the
actor,
as
he
is
not
promoting
the
film
in
Andhra
Pradesh.
Vijayaprasad
and
Suresh
Kondeti
bought
the
theatrical
rights
of
Nanna
considering
Vikram's
popularity
in
Andhra
Pradesh.
They
reportedly
paid
Rs.
4
crore
for
the
film
but
after
they
bagged
the
film,
the
Villain
star
has
not
actively
participated
in
the
promotional
activity.
The
movie
is
not
a
regular
masala
film
and
to
pull
the
audience
to
the
theatres,
the
lead
actors
should
actively
campaign.
Else,
it
will
not
keep
the
cash
registers
ringing
at
the
box-office,
they
believe.
Meanwhile,
sources
say
that
Vikram
is
currently
busy
filming
his
next
project
in
Dubai.
He
will
be
coming
to
Andhra
Pradesh
soon.
However,
the
actor
has
received
an
overwhelming
response
from
the
critics
for
Nanna
and
for
his
performance
in
the
film.
It
also
features
Anushka
Shetty,
Amala
Paul
and
baby
Sara
in
the
lead
roles.