Happy Ending starring Saif Ali Khan and Ileana D'Cruz has had a slow start at the Indian Box Office. The film has an urban feel to it, there by targeting the multiplexes more than the single screen theatres.
The film is expected to do well in cities like Delhi, Bangalore,
Mumbai, Pune and Kolkata. The movie released in over 2500 screens
and though the morning show occupancy rate was very less, it
increased over the day due to positive reviews about the
The weekend business is expected to soar as no other Bollywood
movie has released to compete with this, and last week's Kill
Dil will not have much impact on the Box Office.
An exhibitor and distributor from Kokalta tweeted, "#happyending
is good at sme parts, bt overall dissapoints, weak direction by
raj&dk, Govinda & saif both are ok bt nt exclnt.." The
exhibitor added, "Multipx aprx 20%, single scrns 12% avg ocuupancy
fr #happyending, sala ye november mahina rula dega humlogo ko no
sale, all exibitrs in loss."
The film's occupancy rate on the first day was somewhere around
40% which is not that bad but the film expected to get a better
start. Happy Ending was made on a budget of Rs 60 crores
that is including even the promotion costs.
The film is expected to have collected around Rs 5-8 crores on its opening day. If the film manages to make decent collection through the next week, it may be able to recover the making costs.