Giving details to the media at a briefing held at Ramanaidu Cine Village, the producer said, "We shot the film in Hyderabad, Chennai, Ooty and Bangkok. The hero's introduction remains balance and it would be shot at Golconda fort under the choreography of Ashok Raj. We have plans to launch the audio on Valentine's Day (February 14). Music by D Imaan and camera by Anji would remain a highlight of the movie. We are making efforts to release the film during summer."
Director Kanmani said, "It is the story that runs between a girl, who feels responsible towards her family and parents, and a boy, who wants to enjoy life. The characters played by Kota Shankara Rao and 'Sankarabharanam' Rajyalakshmi would be different."
Hero Parimal said, "My character in this film has different emotions and I am very happy that I have got such an excellent role at the beginning of my career. I wish it would earn me a good break in my debut film itself."
Sandhya wishes that the film would earn her a hat trick as both her films in Telugu (Premiste and Annavaram) have been big hits.
Sudha, Sumansetty, Dhanraj, Kota Srinivasa Rao, Raja Sridhar, Krishna, Maheswari, Kameswara Rao and others are in the cast. Dialoges are by Sampath Nandi, lyrics are by Bhaskarabhatla, Bandaru Danayya, editing is by Suresh Urs, action is by Ganesh while story, screenplay and direction are by Kanmani.