Markand Adhikari Biography

    Mr. Markand Adhikari (born 26 August) is an Indian Media Veteran, Media Pioneer and Patriarch of Media & Entertainment. He is the Chairman and Managing Director of Sri Adhikari Brothers  (SABGROUP). He founded the company with his brother Lt. Shri. Gautam Adhikari in the year 1981. Markand Adhikari is credited with introducing and championing sponsorship-based model as a production house way back in 80’s. Under his magnificent leadership, the group became one of  the first publicly-listed television production company in India.

    Adhikari has been one of the first one in creating content for national broadcast channel, Doordarshan. He was the producer of many  long-running iconic Hindi sitcoms and Dramas.  He has also been one of  the first content creator for the first Hindi Satellite Channel ‘ZEE TV’ back in 1992.

    Adhikari led SAB group to not only have a fair amount of experience in the production of content but also in the broadcasting sector by creating a light humor centric television brand, SAB TV. The group has always been able to successfully identify the gap in the market to become a leader in that space.

    He has been instrumental in SAB Group’s foray into all verticals of media & entertainment like content production, broadcasting, film production and distribution, vfx studios, digital platform and current affairs and news arms. In addition, he is in production of Bollywood movies. He is founder of worlds most watch comedy channel “SAB”. Also running successful Channels like like Mastiii, Dabangg , Maiboli. Moreover, he is also running creditable digital platform “Governance Now”, which is effectively addressing governance related issues on a public platform and thus, created its own niche within the media segment. Adhikari is also actively involved in the production of many web series on several prominent platforms.

    Adhikari, under the group’s banner, also started a social initiative as per the Prime Minister’s ‘Atmanirbhar Bharat’ Call  during the 2020 Covid-19 wave known as the ‘Hunnar Initative’. It is aimed at helping migrant people to earn a livelihood for themselves by showcasing their talents across various categories such as singing, dancing, mimicry, acting, painting & sketching, and so on. The videos shared by participants are circulated on the group’s  channels and the selected participants are paid monetary benefit directly into their Bank account (DBT).

    Business

    Adhikari is a Media Pioneer in the Indian Media and Entertainment Sector. The SAB GROUP has a legacy of many firsts in the industry. For the past 4 decades, Sri Adhikari Brothers has been working on multi-lingual, multi-genre content. The SAB GROUP owns a strong Library of intellectual properties. It is the first media organization in India to be listed on the Bombay and National Stock Exchange (BSE and NSE). An entertainment channel, ‘SAB TV’ went on to become a market leader in the light-hearted comedy genre.  

    In 1992, the company created content for the first Hindi Satellite Channel “Zee TV”. In addition, it was the first to create content for overseas Hindi channel for the Indian diaspora, “TV Asia”. In 1995, SAB GROUP was one of the First Media companies to get listed on both the exchanges -  BSE and NSE. They are the first Indian content production house to launch their TV Channel “SAB TV” in 2000. “SAB TV” was founded by Sri Adhikari Brothers which has become world’s most viewed comedy channel. SAB GROUP has marked its presence in all verticals of media and entertainment like content production, broadcasting, film production and distribution, VFX studios, digital platform, current affairs and news arms.

    Early Years

    He is the son of Late Shri. Navnital Adhikari and Late Smt. Sharda Navnital Adhikari. He is married to Mrs. Kaanchan Adhikari and they together have a son, Mr. Kailashnath Adhikari. He completed his schooling from Jamunabai Narsee School, Mumbai and is a double post-graduate in accounting from the London School of Economics (LSE). He is an ex-Government of India official as he worked with the erstwhile Planning Commission of India. Presently, he looks after the content production in Happii Digital and Broadcast Pvt. Limited. He is also the MD of Governance now.

    Awards & Achievements

    Lifetime Achievement Award from Brahmakumaris towards contribution to Media
    ITA Award for best serial comedy in 2002
    ITA Award for Best Children program in 2004

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