First theatrical promo of Housefull is out and undoubtedly, it has got to an all around positive response. While the makers have done well by amalgamating class with mass in the First Look, they have also smartly integrated a shot from the film which features the three leading ladies - Deepika Padukone, Lara Dutta and Jiah Khan - in a two piece bikini.
While the film does appear to be a good family entertainer in the offering, director Sajid and Co. have also proudly declared that Housefull will be Akshay Kumar's biggest opening film ever. Still, one can't help but pop a question - Was the bikini scene really crucial to the film? Also, was that integrated in the film so that recovering money becomes faster for its makers?'
"Housefull is certainly not dependant on the bikini factor to help it recover money", comes an outright denial from Sajid, "Yes, all my leading ladies are seen in bikinis as part of the song, but on a beach resort you don't expect them to come out of the ocean wearing salwaar-kameez. Also the way it has been shot is aesthetic and not vulgar by any means. Moreover, it has been choreographed by Farah who is known for her class treatment."
But still, there is a definite sex element that comes in! One wonders what made Sajid opt for it when during Heyy Babyy, he had clearly stated that he would never resort to any gimmicks or sex angle?
"You have to differentiate between something looking sexy v/s some one used as a sex object from the selling perspective", Sajid explains his point of view here, "In fact throughout it's narrative, Housefull doesn't have a single second of vulgarity in it."
Going back in the past, Sajid adds, "Same was the case with Heyy Babyy even though the film did have its share of hotness. It was required because the plot was set in Sydney and revolved around three bachelor friends for whom the only time pass was sleeping around. Still, family audiences went to watch the film and so would be the case with Housefull as well."
Well, one looks forward to that happening, with or without the bikini scene. With Housefull being the biggest entertainer in the offering soon after the conclusion of IPL, one can well expect Bollywood starved audience to hop into theaters and watch this Sajid Nadiadwala production that stars Akshay Kumar in lead along with Riteish Deshmukh, Arjun Rampal, Boman Irani, Chunky Pandey and Randhir Kapoor. With music by Shankar-Ehsaan-Loy, Housefull releases all over on 30th April.