Producer MS Raju had a continuous streak of hits and earned the name of 'Sankranti Raju', as almost all his films that were released during Sankranthi were big hits. However, his last flick Pournami
was an utter flop, putting a break to the continuous winning streak. Taking this failure as a challenge, he has produced Aata
with young hero Siddhartha and the hottest heroine of Telugu Cinema
Ileana in the lead. Though he took his own time in completing the film, it has given him a big solace with people started talking that it would become a hit right from the morning show.