The campaign takes on the pressing issue of railway safety and will spread awareness among commuters to deter them from crossing tracks and travelling on the rooftop of trains, which has ended many lives and maimed even more. This is an extension of its larger campaign called ‘Mumbai Manao, Life Banao’ which celebrates the spirit of Mumbai. The ‘Safety Manao, Life Banao’ campaign will see RJ Ankit hosting the breakfast show from atop a bridge at one of Mumbai’s busiest railway stations – Dadar from 7 am to 11 am each morning, until he gets a minimum of 9,270 volunteers to support the cause and spread the awareness.
Supporting the campaign, Shahid Kapoor, director Kunal Kohli and producer Vicky Bahri were seen talking at length about Mumbai’s lifeline: The local trains and how 92.7 BIG FM has done a commendable job of taking up this issue and spreading awareness amongst Mumbaikars.
RJ Ankit will be in his mobile radio studio at a key junction at Dadar Railway Station. His show will involve – interviews with the authorities highlighting the challenges that they face, speaking to passengers on the reasons why they go about endangering themselves, people who have survived accidents will share their stories and also those who have lost someone close in railway accidents.
The show will also see a slew of celebrities visiting the mobile studio as a mark of support and encouragement to the campaign. Extending the campaign to social media; RJ Ankit will take aerial pictures from his vantage point, of people unnecessarily endangering their lives. These will be posted on the social media network which will serve as an eye-opener for those who see them.