When asked to comment on the quality of animation films produced in India, I recall commenting that we are still in infancy stages right now, still grappling with how to make animation movies, still confused about the target audience and how to compete with feature films which remain the first choice of moviegoers… The thought of competing or comparing with animation films in the West just doesn't arise at this point.
Generally, animation films made across the Atlantic target not just the kids, but also grownups, but the animation films made in Mumbai are targeted at kids primarily. When they [the kids] have access to the best of animation on television, why would they spend their parents' hard-earned money to watch an animation film in theatres?
But, hopefully, things should change for better with Ketan Mehta's animation film Ramayana, which has been timed during Dashehra. One expects a top notch animation film from Mehta, mainly because his studio [Maya] is a front-runner in the animation industry. The expectations only double since Mehta and director Chetan Desai choose 'Ramayana' as the subject for their animation film.