Jam with Sam to go viral like Kolaveri Di

Dubbed as the internet version of Koffee with Karan, a new chat show Jam with Sam, specially designed for the net is likely to go viral, just like Dhanush's 'Why this Kolaveri Di" on the worldwide web. It will further strengthen its presence through a YouTube channel.

Jam with Sam's host, social media expert Sampath Iyengar, while interacting with guests, plans to enthrall surfers with a unique blend of information and wits, akin to smarty pants Shekhar Suman, who once emerged a superstar on Indian television, thanks to a lively presence on a show called Movers and Shakers.

An interactive high-society event attended by some of the who"s who of the business community was organised last week in Mumbai to announce the new show. Speaking at the launch, Bollywood PR expert Dale Bhagwagar said, “My job is like a ringmaster"s in a media circus. Hope Sampath Iyengar beats me at my game!"

For the first episode of Jam with Sam, Sampath conducted live hard talks with tech visionary Tushar Sighat of D-Link India; one of the worlds largest IT networking companies and business magnate Shalin Gandhi; who heads one of India"s best custom writing instrument manufacturers Submarine Designer Pens.