Can Surya Score His First Century With Anjaan At Box Office?
News
oi-Prakash
By Ramchander
A
new
standard
to
measure
the
success
of
movies
has
been
discovered
in
Indian
films.
There
was
a
time
when
people
used
to
declare
hits
based
on
the
run
of
a
particular
movie
in
theatres.
These
days,
it
is
all
about
the
wide
release
and
revenues
earned
in
short
period
in
multiple
markets.
This
paved
way
for
the
100-crore
clubs.
While
Hindi
movies
often
reach
the
century
mark,
Kollywood
has
witnessed
only
a
countable
times.
Now,
all
eyes
are
on
Surya's
Anjaan
to
reach
this
rare
milestone.
The
100-crore
club
was
started
in
Bollywood
a
few
years
ago.
Any
Hindi
movie,
which
makes
Rs.100
crore
(nett)
in
India
will
join
this
club.
Already,
there
are
more
than
10
movies
in
the
list.
But
for
Kollywood,
the
parameter
is
slightly
different.
Here,
the
total
collection
of
a
movie
in
India
and
foreign
countries
will
be
taken
into
the
consideration.
As
this
is
a
small
market,
we
measure
the
success
through
the
nett
amount
collected
by
a
movie
worldwide
and
not
just
in
Indian
soil.
In
the
history
of
Kollywood,
only
three
movies
have
officially
registered
its
names
in
the
club.
Rajinikanth's
Sivaji,
Endhiran
-
The
Robot
and
Vijay's
Thuppakki
are
the
only
films
that
have
reached
this
feat.
Now,
traders
are
expecting
Surya's
Anjaan
to
make
Rs.100
crores
(nett)
at
Box
Office.
Great
Opening
A
Must
Anjaan
needs
a
great
opening
with
positive
response
from
every
nook
and
corner
of
the
market
to
register
its
name
in
the
100-crore
club.
The
response
for
the
advance
booking
shows
that
it
will
certainly
get
a
good
start.
Key
Factor
The
key
factor
is
positive
word-of-mouth.
Surya's
stardom
might
get
a
good
opening
for
Anjaan
but
it
would
not
guarantee
a
big
success.
Only
positive
response
from
audience
will
help
the
movie
to
have
a
long
run
in
theatres.
Surya,
A
Consistent
Performer
Traders
say
that
Surya
is
the
only
Kollywood
actor,
whose
movies
have
consistently
performed
at
Box
Office.
Only
a
few
movies
of
him
have
done
badly
in
the
last
decade.
Singam
2
People
had
expected
his
Singam
2
to
make
Rs.100
crores
(nett)
at
Box
Office.
But
it
failed
to
reach
the
mark.
People,
now,
are
keeping
high
hopes
on
Anjaan.
Screens
Anjaan
is
releasing
in
1500
screens
in
Tamil
and
Telugu
languages.
The
total
screen
count
of
the
Kollywood
version
comes
close
to
850
screens.
Will
Anjaan
reach
the
100-crore
mark?
One
day
to
go
to
get
at
least
a
single
sign
of
it.