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"We fell prey to the publicity strategy" Arbaaz Khan
Why
did
you
decide
to
be
part
of
such
a
strategy?
Ponds
is
a
big
brand.
When
they
wanted
to
re-launch,
they
approached
Malaika
and
me.
They
were
looking
for
people
with
a
strong
image
who
represented
love
and
togetherness.
There
was
a
clear
concept,
strategy
and
script
in
place
where
they
spoke
about
Malaika
renewing
our
marriage
vows
at
the
end
of
the
event.
The
stuff
about
the
'other
woman'
in
my
life
and
Malaika
leaving
me
was
concocted.
Both
of
you
have
been
projected
as
publicity
hounds.
Malaika
and
I
don't
need
to
resort
to
such
cheap
publicity.
I
had
my
reservations
about
the
concept
right
from
the
beginning
but
Ponds
said
they
had
it
all
covered
-
they'd
protect
and
back
us.
They
were
supposed
to
do
damage
control
on
the
same
day
as
the
break-up
rumours
but
somehow
that
didn't
happen.
A
lot
of
people
feel
it
was
because
of
the
big
money
(Rs
1.5
crore)
offered
to
you
both
that
made
you
say
yes
to
such
a
stunt...
That's
not
true.
Why
would
Ponds
take
people
with
strong
images
to
tarnish
them
in
the
media?
Nobody
is
blaming
the
marketing
strategists
that
came
out
with
the
concept.
It's
like
in
bad
films,
people
blame
the
stars
but
not
the
director.
Malaika
and
I
did
goof
up
and
we
are
very
sorry
about
it.
We
accept
that
it
was
our
fault
but
it
will
never
happen
again.
Did
Malaika
and
her
family
know
that
the
break-up
story
was
just
a
marketing
strategy?
No.
Our
families
are
very
upset
and
hurt.
We
didn't
keep
them
in
the
loop
but
we
never
thought
that
our
images
would
be
destroyed
and
we
would
be
affected
so
badly.
We
regret
that
we
did
it.
We
apologise
to
our
families
for
hurting
them.
It
was
just
a
strategy,
which
we
thought
was
cute
but
we
never
thought
it
would
get
so
ugly.
In the process, we became the scapegoats. It's an eye-opener for all celebrities today so that they too don't get taken in by a publicity strategy of a big company. We fell prey to them - but that will never happen again.
