Rohan Sippy: 'Watching A Movie In The Theatres Is Becoming Expensive For The Audience'
Rohan Sippy says the audience is finding it hard to watch movies in the theatres these days, as it has become expensive and people are looking out for cheaper options to keep themselves entertained.
Rohan
Sippy,
who
is
the
latest
director
to
join
the
web
world
with
Side
Hero,
believes
the
digital
platform
is
fast
emerging
as
the
preferred
destination
for
narrating
interesting
stories.
Rohan
says
watching
a
film
in
cinema
houses
has
become
expensive
and
the
industry
is
moving
to
the
digital
medium,
which
provides
one
the
scope
to
be
innovative
with
writing
and
performances.
"The
big
spectacle
films
will
continue
to
thrive
at
the
box
office
but
for
so
many
genres,
this
(web)
will
be
the
destination.
We
are
trying
to
make
a
connection
between
the
content,
the
performer
and
the
audience
for
long
term.
They
are
reacting
to
story
and
actors
and
not
stars."
Today
with
the
availability
of
internet,
there
is
no
barrier
to
watching
content
from
anywhere.
For
Indian
makers,
the
challenge
is
that
for
grabbing
the
Indian
eyeballs,
they
are
competing
with
the
west,"
he
told
PTI.
The
director,
best
known
for
his
films
Kuch
Naa
Kaho,
Bluffmaster!
and
Dum
Maaro
Dum,
says
the
size
of
a
screen
no
longer
matters.
"For
me,
it
is
all
about
storytelling.
It
(digital
medium)
gives
you
an
opportunity
to
tell
a
fascinating
story
in
a
new
way.
You
can
create
new
grammar
to
tell
stories."
The
story
of
"Side
Hero",
which
is
out
on
Eros
Now,
was
designed
for
the
web-series
format.
"It
is
about
a
guy,
who
sets
out,
like
millions
of
Indians,
to
get
the
spotlight...
He
is
trying
to
become
a
hero.
I
am
hoping
people
will
connect
to
the
story,"
he
said,
adding
the
series
is
a
humorous
take
on
Kunaal
Roy
Kapur's
character
trying
to
land
a
lead
role
in
a
film
but
always
ending
up
being
the
side
hero.
Rohan,
who
had
earlier
collaborated
with
Kunal
on
Nautanki
Saala,
said
they
both
have
similar
sensibilities.
"We
have
played
this
angle
of
him,
being
the
black
sheep
in
the
family
of
this
wonderful
celebrated
people
in
the
film
industry.
It
shows
that
he
is
not
insecure,
he
is
happy.
It
is
not
a
documentary
on
his
life," the
director
said
about
Kunal,
whose
elder
brother
is
producer
Siddharth
Roy
Kapoor
and
younger
brother
is
actor
Aditya
Roy
Kapoor.