Actors
Swara
Bhaskar
and
Konkona
Sen
Sharma
took
to
their
Twitter
handles
to
praise
brands
like
Parle
and
Bajaj
for
taking
steps
to
discourage
toxicity
being
spread
by
news
channels.
The
two
shared
a
tweet
by
Indian
Civil
Liberties
Union
which
stated
that
the
brands
would
not
advertize
on
news
channels
that
broadcast
toxic
content.
"Yayyyyyyeeeeeeeeeee!
Three
cheers
for
#Parle,"
wrote
Swara,
retweeting
Indian
Civil
Liberties
Union's
tweet
which
read,
"Parle
Products
has
decided
not
to
advertise
on
news
channels
that
broadcast
toxic
aggressive
content.
These
channels
are
not
the
kinds
that
the
company
wants
to
put
money
into
as
it
does
not
favour
its
target
consumer.
It's
time
more
companies
join
the
lead
of
Bajaj
and
Parle."
Konkona
wrote,
"Well
done!!
#parle
And
Bajaj
too."
Certain
news
channels
have
been
slammed
for
their
reportage
of
recent
events,
particularly
the
death
of
actor
Sushant
Singh
Rajput.
Mumbai
police
commissioner
Param
Bir
Singh
also
claimed
that
Republic
TV
and
two
Marathi
channels
had
manipulated
TRPs.
Meanwhile,
Live
Mint
quoted
Parle's
senior
category
head
Krishnarao
Buddha
as
saying
that
they
will
not
advertise
on
channels
involved
in
the
fake
TRPs
controversy.
"We
are
exploring
possibilities
wherein
other
advertisers
can
come
together
and
sort
of
put
a
restraint
on
their
advertising
spends
on
news
channels,
so
that
there
is
some
sort
of
a
clear
signal
to
all
the
news
channels,
that
they
better
change
their
content," he
said.
Rajiv
Bajaj,
managing
director
of
Bajaj
Auto
informed
CNBC
TV18
that
they
will
not
work
with
three
channels.
"A
strong
brand
is
a
foundation
on
which
you
build
a
strong
business.
At
the
end
of
the
day,
the
purpose
of
a
strong
business
is
to
also
contribute
to
the
society...
Our
brand
has
never
associated
with
anything
we
feel
is
a
source
of
toxicity
in
the
society,"
he
was
quoted
as
saying.