Jewellery
brand
Tanishq
has
pulled
down
another
ad
in
less
than
a
month
for
facing
social
media
backlash
again.
The
latest
ad
advocated
against
the
bursting
of
fire
crackers
this
Diwali,
which
some
netizens
took
offence
at
as
they
saw
it
as
'advice'
on
how
to
celebrate
the
festival.
The
ad
featured
actors
Sayani
Gupta,
Neena
Gupta,
Nimrat
Kaur
and
newbie
Alaya
F.
In
the
ad
which
released
on
social
media
last
Thursday,
Sayani
says,
"I'm
hoping
to
meet
my
mom
after
really
long,
definitely
not
firecrackers.
I
don't
think
anybody
should
light
any
firecrackers,
but
lot
of
diyas."
In
response
to
the
ad,
BJP
National
Secretary
C.T.
Ravi
tweeted,
"Why
should
anyone
advise
Hindus
how
to
celebrate
Our
Festivals?
Companies
must
focus
on
selling
their
products,
not
lecture
us
to
refrain
from
bursting
Crackers."
According
to
The
Hindu,
the
ad
has
been
withdrawn
from
Twitter
and
YouTube,
however
it
continues
to
exist
on
Tanishq's
Instagram
handle.
Earlier,
Tanishq
had
to
withdraw
another
ad
which
wherein
a
Muslim
mother-in-law
had
organized
a
baby
shower
ceremony
for
her
Hindu
daughter-in-law.
It
was
trolled
by
some
netizens
opining
that
it
promoted
'love
jihad',
including
Kangana
Ranaut.
However
other
actors
such
as
Swara
Bhasker,
Soni
Razdan,
Divya
Dutta
and
Richa
Chadha
were
in
support
of
the
ad
as
they
thought
it
beautifully
promoted
religious
co-existence.