Amazon Prime Video Announces Line-Up For IFFI: Event Will End With Premiere Of Nushrratt Bharuccha's Chhorii
Amazon Prime Video, India's most loved streaming service, today unveiled its line-up for the prestigious 52nd International Film Festival of India, to be held in Goa from 20th November 2021.
Amazon
Prime
Video,
India's
most
loved
streaming
service,
today
unveiled
its
line-up
for
the
prestigious
52nd
International
Film
Festival
of
India,
to
be
held
in
Goa
from
20th
November
2021.
This
includes
the
world
premiere
of
Amazon
Original
Movie
-
Chhorii,
multiple
masterclasses
and
interactive
panels
with
the
country's
creative
stalwarts.
The
collaboration
is
a
testament
to
IFFI
and
Prime
Video's
common
goal
of
promoting
excellence
in
cinematic
art
and
appreciation
of
the
role
diverse
cultures
play
in
creating
path-breaking
entertainment
content.
Recognized
as
one
of
Asia's
oldest
and
India's
biggest
international
film
festivals,
IFFI,
for
the
very
first
time
in
its
five-decade-plus
journey,
is
inviting
video
streaming
services
to
the
festival.
This
inclusion
is
reflective
of
the
remarkable
growth
of
the
video
streaming
segment,
its
increasing
role
in
fulfilling
consumers'
entertainment
needs
and
fuelling
the
overall
growth
of
the
creative
economy.
As
Prime
Video
closes
in
on
half
a
decade
of
entertaining
India,
it
has
become
the
chosen
home
of
some
of
the
best
stories
and
storytellers,
across
languages.
Over
the
last
few
years,
Amazon
Prime
Video
has
played
a
key
role
in
taking
local
language
stories
wider
and
deeper,
with
its
reach
and
viewership
from
over
99%
of
country's
pin
codes.
This
has
helped
remove
linguistic
and
geographical
boundaries
for
content
and
creators.
Amazon
Prime
Video,
with
its
international
reach
of
over
240
countries
and
territories,
has
also
played
a
pivotal
part
in
taking
local,
authentic,
stories
from
the
best
Indian
talent
on
to
a
global
stage.
Amazon
Prime
Video's
association
with
IFFI
will
extend
to
the
exclusive
world
premiere
of
Amazon
Original
Horror
Movie
'Chhorii'
at
the
film
festival,
two
special
Masterclasses
led
by
the
creators
and
cast
of
Amazon
Original
Series
The
Family
Man
as
well
as
Amazon
Original
Movie
Sardar
Udham
and
a
curated
showcase
of
Satyajit
Ray's
evergreen
films
on
Prime
Video
homepage
between
20th
and
28th
November
to
commemorate
the
renowned
filmmaker's
birth
centenary.
"Over
the
last
5
years,
at
Amazon
Prime
Video,
we
have
actively
worked
towards
taking
local
stories,
from
different
corners
of
India,
to
viewers
across
the
country
and
to
the
world," said
Gaurav
Gandhi,
Country
Head,
Amazon
Prime
Video,
India.
"Besides
bringing
cultures
and
people
together
through
the
power
of
entertainment,
this
has
also
allowed
us
to
discover
new,
prolific
storytellers
and
talent,
and
contribute
meaningfully
to
India's
vibrant
creative
economy.
We
are
honoured
to
be
a
part
of
IFFI,
an
event
that
celebrates
the
diversity
and
rich
cinematic
heritage
of
India,
and
brings
the
entertainment
community,
content
creators
and
talent
together.
We
will
continue
to
contribute
actively
to
the
entertainment
ecosystem
of
India
by
promoting
local
narratives
that
are
deeply
rooted
in
Indian
culture,
while
delivering
an
immersive
entertainment
experience
to
viewers"
Action-packed
slate
of
events
from
Amazon
Prime
Video
at
IFFI
includes:
November
20-28:
Showcase
of
Satyajit
Ray's
spectacular
films
on
Prime
Video
Celebrating
the
life
and
works
of
legendary
filmmaker
Satyajit
Ray,
Amazon
Prime
Video
will
be
curating
a
special
segment
on
his
movies
on
the
service.
This
will
include
11
of
his
iconic
films
-
Abhijan,
Aparajito,
Ashani
Sanket,
Chiriakhana,
Hirak
Rajar
Deshe,
Pather
Panchali,
Seemabaddha,
Sonar
Kella,
Shatranj
Ke
Khilari,
Charulata
and
Jalsaghar.
This
is
in
addition
to
'Satyajit
Ray
Through
His
Films',
a
documentary
presented
by
Soumitra
Chatterjee
that
will
give
Prime
members
a
chance
to
deep-dive
into
the
world
of
a
true
visionary,
a
highly
versatile
and
talented
motion-picture
director,
writer,
and
illustrator,
who
redefined
Indian
cinema
with
his
diverse
gamut
of
work,
ranging
from
feature
films,
shorts,
to
documentaries.
November
21:
Masterclass
with
The
Family
Man
team
on
what
goes
into
Creating
Cult
Icons.
The
session
will
focus
on
the
secret
ingredients
that
go
in
creating
a
cult
character
such
as
Srikant
Tiwari,
who
comes
to
life
in
The
Family
Man,
a
gripping
tale
about
a
world-class
spy
who
is
also
a
simple
middle-class
man
struggling
to
achieve
work-life
harmony.
The
Masterclass
will
be
conducted
by
the
creators
and
cast
of
this
most
watched
Original:
Raj
&
D.K.,
Aparna
Purohit,
Head
India
Originals
at
Amazon
Prime
Video,
Samantha
Ruth
Prabhu
and
Manoj
Bajpayee
(virtually).
The
hour-long
Masterclass
will
discuss
the
power
of
authentic
storytelling
through
real
life
incidents,
humour,
multi-layered
and
well-developed
characters
that
set
the
stage
for
Srikant
Tiwari
to
become
a
cult
icon.
This
session
will
offer
key
insights
and
conceptual
frameworks
that
budding
talent
can
use
as
reference
points
as
they
develop
and
build
out
their
own
hits.
November
23
-
Masterclass
on
'Creating
Cinematic
Success
and
Storytelling
of
Sardar
Udham'.
What
goes
into
making
a
period
drama?
Where
does
the
magic
come
from
that
engages
our
mind
and
captures
our
hearts?
The
Masterclass
by
Shoojit
Sircar
and
Ronnie
Lahiri
will
uncover
what
goes
into
creating
a
cinematic
success
through
their
journey
of
making
the
film.
November
25:
Exclusive
premiere
of
upcoming
Amazon
Original
Movie,
Chhorii.
Chhorii,
an
Amazon
Original
Movie,
is
a
haunting
story
of
a
young
couple
based
in
the
heartlands
of
India.
The
couple
seeks
refuge
in
a
house
hidden
inside
a
sugarcane
field,
however,
secrets
of
the
past
soon
start
unravelling
and
the
protagonist's
quest
to
find
the
answers
to
all
the
questions
takes
us
on
a
journey
that's
got
horror,
thrills
and
chills,
all
in
equal
proportions.
Directed
by
Vishal
Furia
and
produced
by
T-Series,
Abundantia
Entertainment
and
Crypt
TV,
the
film
stars
Nushrratt
Bharuccha
alongside
Mita
Vashisht,
Rajesh
Jais,
Saurabh
Goyal,
Pallavi
Ajay
and
Yaaneea
Bharadwaj.
The
special
screening
will
be
preceded
by
an
interactive
session
with
the
makers
and
cast
of
the
movie.