Vinod
Bhanushali,
who
played
a
pivotal
role
in
establishing
T-Series
(Super
Cassettes
Industries
Pvt.
Ltd.)
as
India's
biggest
music
company,
has
stepped
down
as
the
President
-
Global
Media,
Marketing,
Publishing
and
Music
Acquisition
after
27
glorious
years.
From
leading
the
marketing
and
promotion
for
over
1,000
movies
to
being
instrumental
in
making
T-Series
India's
largest
music
company,
the
largest
motion
picture
studio
and
the
world's
biggest
YouTube
channel,
Bhanushali
has
been
the
catalyst
at
the
company.
Post
his
exit
from
T-Series,
Bhanushali
has
decided
to
give
wings
to
his
entrepreneurial
dreams
and
will
be
launching
a
production
house
(boutique
content
company)
which
focusses
on
creating
new
age
content.
Speaking
about
his
new
journey,
Vinod
Bhanushali
said
in
an
official
statement,
"Having
literally
started
my
career
at
T-Series,
it's
an
emotional
moment
for
me
as
I
leave
the
company.
Whatever
I
know
about
music
and
films,
I
have
learnt
it
all
during
my
sole
long
innings
in
this
company.
I'll
forever
be
obliged
to
my
mentor,
Shri
Gulshan
Kumar
Ji
(my
saab)
and
Bhushan
Kumar.
Saab,
for
giving
me
a
platform
at
T-Series
and
directing
me
to
perform
and
grow
from
strength
to
strength
along
with
the
company,
and
Bhushan
Kumar
for
leading
the
company
and
backing
me
after
saabs
untimely
departure.
But,
with
every
goodbye
comes
a
new
beginning.
I've
always
worked
like
an
entrepreneur,
taking
all
decisions
which
were
good
for
business,
growth
of
the
company
and
also
for
the
people
who
work
there.
And
BK
(Bhushan
Kumar)
supported
all
my
decisions.
I'm
excited
to
start
something
of
my
own,
which
I
will
announce
very
soon."
Talking
about
Bhanushali's
humble
beginnings,
he
started
his
career
as
a
clearing
and
forwarding
agent
at
the
Mumbai
Customs
Docks,
before
shifting
to
the
entertainment
business
by
joining
Sahara
Studios
as
Associate
Junior
Worker.
A
chance
meeting
with
music
baron
Gulshan
Kumar
in
November
1994
proved
to
be
a
turning
point
in
his
life.
The
latter
saw
potential
in
him
and
offered
him
an
opportunity
to
join
T-Series.
From
thereon,
there
was
no
turning
back
for
Vinod
Bhanushali.
He
learnt
everything
on
the
job
under
the
guidance
of
Gulshan
Kumar
and
ventured
into
marketing
in
1996.
His
big
break
was
getting
the
first
exclusive
film
song
to
play
on
Channel
V
-
Salman
Khan's
'Oh
Oh
Jaane
Jaana',
thus
diversifying
T-Series'
portfolio
from
folk,
devotional
and
regional
music.
A
year
later,
when
the
company's
marketing
head
quit,
Gulshan
Kumar
entrusted
Vinod
Bhanushali
with
the
responsibility.
When
he
expressed
his
apprehensions
about
taking
up
the
offer
due
to
his
lack
of
experience
in
marketing,
Gulshan
Kumar
encouraged
him
by
saying,
"Jo
banata
hai,
usse
bechna
bhi
aana
chahiye
(The
one
who
creates
should
also
be
able
to
market
the
product).
I
take
the
responsibility
of
grooming
you.
Now,
we
will
not
hire
anyone
from
outside,
you're
our
homegrown
guy
and
you
have
the
knack
and
passion
to
do
this."
Together,
they
started
expanding
the
Hindi
music
catalogue
and
identified
and
acquired
the
music
of
some
of
Hindi
cinema's
landmark
films.
Post
Gulshan
Kumar's
demise
on
August
12,
1997,
his
son
Bhushan
Kumar,
then
19,
took
over
the
company.
Under
his
leadership
and
Vinod
Bhanushali's
learnings
and
execution
over
the
years,
the
duo
started
rebuilding
the
company
to
realise
late
Gulshan
Kumar's
vision.
With
the
advent
of
a
digital
revolution,
T-Series
ventured
into
licencing
and
publishing
music
under
the
marketing
expertise
of
Vinod
Bhanushali.
So,
at
T-Series,
Vinod
Bhanushali
has
been
the
driving
force
of
two
cycles
of
music.
The
first
was
in
the
cassettes
and
CDs
era
with
Sonu
Nigam's
'Deewana'
and
Adnan
Sami's
'Tera
Chehra',
and
then
in
the
digital
era
with
singers
like
Guru
Randhawa,
Jubin
Nautiyal
and
Dhvani
Bhanushali.
Today,
the
YouTube
channel
of
T-Series
has
nearly
19
crore
subscribers
and
over
15,000
song
uploads,
which
are
enjoyed
by
music
lovers
across
the
globe.
"We
know
Gulshan
Ji
is
proud
to
see
T-Series
as
the
No.
1
channel
on
YouTube
today
and
also
the
premiere
film
studio
in
the
country,"
reminisced
Bhanushali,
who
has
been
an
integral
part
of
this
memorable
journey.
With
changing
times,
Vinod
Bhanushali
also
turned
his
attention
towards
the
movie
production
business
of
T-Series.
He
was
the
co-producer
on
several
blockbuster
films
like
Kabir
Singh,
Batla
House,
Saaho,
Thappad
and
Tanhaji:
The
Unsung
Warrior.
Vinod
Bhanushali
will
begin
his
entrepreneurial
journey
by
venturing
into
film
production.