Supermodel
and
TV
star
Gigi
Hadid
has
been
on
a
campaign
along
with
the
sportswear
brand
Reebok
that
asks
women
to
celebrate
the
beauty
of
imperfection.
Gigi
on
her
campaign
named
as
Perfect
Never
Movement
asks
women
to
find
an
escape
from
all
negativity
through
physical
fitness.
"Working
out
isn't
only
physical
for
me.
It's
mental.
It
helps
me
escape
the
noise
in
my
head.
It's
the
only
time
my
mind
goes
quiet," Hadid
said.
"When
I
was
a
competitive
athlete,
I
used
to
be
so
focused
on
being
perfect
that
my
coaches
would
take
me
out
of
competing
all
together.
I'd
focus
on
my
mistakes
which
would
breed
more
missteps
--
a
domino
effect." She
added.
"Until
I
learned
to
change
the
channel,
to
re-focus,
re-set.
It
was
my
mistakes,
my
imperfections
that
motivated
me
most."
Hadid
added
further.
Corinna
Werkle,
who
is
the
General
Manager
of
'Training
Business
Unit
'at
Reebok,
is
highly
impressed
with
Gigi
Hadid
for
her
influence
on
women.
"The
fashion
icon
constantly
pushes
the
boundaries
by
not
being
afraid
to
take
risks
and
be
different." Werkle
said.
"Working
with
Reebok,
Hadid
will
empower
women
by
challenging
them
to
express
themselves
to
the
fullest
through
bold,
fearless
style
and
to
be
confident
enough
to
embrace
their
uniqueness."
She
added
further.