For
the
13th
Season
of
Kaun
Banega
Crorepati,
the
launch
communication
has
evolved
from
being
an
advertising
campaign
to
becoming
branded
entertainment.
Conceptualized,
written
and
directed
by
celebrated
filmmaker
Nitesh
Tiwari,
for
the
very
first
time,
explores
a
long
format
film
that
will
be
presented
in
three
installments.
Shot
exclusively
in
Berchha,
Madhya
Pradesh,
the
film
stars
actor
Omkar
Das
Manikpuri
best
known
for
his
stage
and
film
performances.
With
local
talent
adding
to
the
authenticity
of
the
narrative,
the
film
delivers
an
immersive
cinematic
experience.
The
idea
of
shooting
this
film
at
a
real
village-like
Berchha
reiterates
how
KBC
resonates
with
the
people
of
the
country,
even
in
its
most
remote
corners.
The
film
opens
with
a
contextual
scenario,
relatable
characters
and
the
narrative,
helmed
with
a
tinge
of
humour,
engages
the
audience
in
the
most
unexpected
manner.
Keep
watching
to
know
how
the
story
unfolds!
With
each
passing
year,
KBC
regaled
the
audience
with
a
unique
thought
that
became
a
part
of
the
common
parlance,
instantly.
Known
for
his
storytelling,
this
year,
Nitesh
Tiwari
brings
alive
an
interesting
take
on
human
emotions
and
aspirations
with
utmost
subtlety
through
the
3-part
short
film
titled
Sammaan.