Ram Madhvani On Aarya: It Is Important That Everything Goes Hand-In-Hand And Has A 360-Degree Rhythm
Neerja director Ram Madhvani recently launched his own production house Ram Madhvani Films, with Amita Madhvani as the co-producer.
Web Series
oi-Lekhaka
By Lekhaka
Neerja
director
Ram
Madhvani
recently
launched
his
own
production
house
Ram
Madhvani
Films,
with
Amita
Madhvani
as
the
co-producer.
Following
the
launch,
the
banner
also
released
its
first
web
series
Aarya
on
June
19.
The
show
has
already
received
an
incredible
response
from
the
audiences
and
the
critics.
There
is
a
lot
of
positive
buzz
around
the
show.
The
appreciation
for
the
directors
and
actors
is
plenty
and
deservedly
so.
But
there
is
one
more
element
which
is
being
praised
and
that
is
their
conviction
in
backing
a
script
like
this
as
producers.
In
case
of
Aarya,
the
director
himself
is
one
of
the
producers.
So,
sharing
his
experience,
Ram
Madhvani
says,
"Being
a
producer
and
a
director
at
the
same
time
is
a
plus
point.
Also,
it
is
important
that
everything
goes
hand-in-hand
and
has
a
360-degree
rhythm.
The
360-degree
rhythm
comes
from
controlling
every
aspect
of
the
production.
We
believe
that
a
shoot
is
not
just
organized,
it
is
hosted".
Talking
about
being
a
producer
and
a
part
of
the
creative
process,
Amita
Madhvani
shares,
"To
make
a
film
or
a
series,
the
vision
of
both
the
directors
and
the
producers
should
meet.
This
makes
it
easier
to
execute
an
idea.
It
is
a
myth
that
producers
aren't
involved
in
the
creative
aspect
of
the
film/series.
They
are.
And
they
need
to
protect
the
vision
of
the
creators/directors.
That
is
why
we
have
a
360-degree
vision."
The
executive
producers
are
the
ones
who
are
responsible
for
all
the
operations
throughout
the
process.
Sharing
about
this,
the
executive
producer
of
Aarya,
Sia
Bhuvan
says,
"It
is
a
huge
responsibility
to
be
an
executive
producer
as
you
have
to
be
hawk-eyed.
You
should
know
what
is
happening
in
a
360-degree
way
and
that
nothing
comes
in
between
the
vision
of
the
writers
and
directors
and
its
execution.
Right
from
the
days
of
writing
to
casting
and
then
post-production,
Amita
Madhvani
as
the
co-producer
and
Rhea
Prabhu
and
I
as
executive
producers
have
been
on
board
to
supervise
and
protect
everything."
The
other
executive
producer
of
Aarya,
Rhea
Prabhu
says,
"Even
in
the
post-production
we
all
have
to
be
very
cautious
and
focus
on
retaining
the
team's
vision.
Our
supervision
and
protection
has
to
be
precise
as
it
impacts
the
audience
response
to
the
series.
And
since
most
of
our
post-production
was
done
from
all
our
respective
homes
during
the
lockdown,
we
had
to
be
extra
vigilant.
Thanks
to
the
full
post-production
team
that
even
though
the
post
was
done
in
lockdown
it
yet
does
not
seem
like
there
have
been
any
compromises.
This
is
called
360-degree
supervision
and
care
and
protection."
Starring
Sushmita
Sen,
Chandrachur
Singh,
Vikas
Kumar,
Sikander
Kher,
Ankur
Bhatia,
Alexx
O'Nell,
Namit
Das,
Jayant
Kripalani,
Sohaila
Kapur,
Maya
Sarao,
Sugandha
Garg,
and
Vishwajeet
Pradhan,
Hotstar
Specials
presents
Aarya,
which
is
co-directed
by
Ram
Madhvani,
Sandeep
Modi
and
Vinod
Rawat.
It
is
Created
by
Ram
Madhvani
and
Sandeep
Modi.
The
9-episode
series
is
produced
by
Ram
Madhvani
Films
and
Endemol
Shine
with
Amita
Madhvani
as
co-producer.
Aarya
is
now
streaming
on
Disney+
Hotstar
VIP.