The
power
of
music
can
play
an
instrumental
role
in
kids’
life
by
instilling
hope
and
inspiring
positive
outlook
in
them.
With
this
objective
in
mind,
Sony
YAY!
-
the
popular
kids’
entertainment
channel
carries
forward
its
tradition
of
bringing
children
closer
to
the
power
of
music
on
this
World
Music
Day.
The
channel
was
joined
by
the
leading
musicians
of
the
country
like
Rekha
Bhardwaj,
Shankar-Ehsaan-Loy,
Vishal
Dadlani,
Shaan,
and
Suneeta
Rao
who
have
donated
their
autographed
musical
instruments
for
kids
who
otherwise
might
not
have
the
privilege
of
its
access.
Through
this
initiative,
the
musicians
and
channel
team
up
to
empower
kids
to
start
on
their
much-awaited
musical
journey.
Forces
of
the
Indian
music
industry
like
Rekha
Bhardwaj
who
has
given
us
tunes
like
Sasural
Genda
Phool.
donated
her
Digital
Ragini
for
this
initiative.
The
coolest
sonic
trio
of
the
Hindi
film
industry
Shankar-Ehsaan-
Loy
autographed
a
Ukulele,
Clap
Box,
and
Guitar
respectively.
Known
for
his
epic
romantic
tunes
and
velvety
voice,
singer
Shaan
signed
a
Mandolin
for
the
kids.
Lastly,
since
the
'90s
fever
is
trending,
the
melody
queen
of
the
era,
Suneeta
Rao
has
also
shown
her
support
by
signing
a
Bongo
Drum.
Comments:
Leena
Lele
Dutta,
Business
Head,
Sony
Pictures
Networks
India,
Kids’
Genre!
“It's
been
a
tough
year
for
kids.
Music
has
always
gone
beyond
the
boundaries
of
entertainment
to
being
relaxing
and
healing
thus
aiding
and
empowering
kids
to
overcome
any
challenges.
Our
initiative
for
world
music
day
recognises
the
need
to
reinforce
the
importance
of
celebrating
music
amongst
kids.
I
thank
each
one
of
the
musical
heroes
for
participating
and
inspiring
hope
and
positivity
in
the
lives
of
kids.”
“Throughout
my
career,
music
has
always
taught
me
valuable
life
lessons.
It
has
taught
me
patience
and
hard
work
and
this
World
Music
Day,
I
hope
that
children
across
the
world
learn
the
importance
of
perseverance
and
adopt
the
value
of
hard
work.
Through
this
initiative
by
Sony
YAY!,
I
hope
we
bring
inspiration
in
the
lives
of
these
kids.”
“It’s
a
difficult
time
for
everyone
as
we
all
have
been
spending
time
at
home
in
isolation.
Having
ample
time
at
our
disposal
as
we
stay
indoors,
we
must
put
some
aside
to
celebrate
a
wonderful
thing
called
music.
For
it
is
something
that
can
be
your
friend,
philosopher,
guide,
it
can
just
be
with
you.
So,
on
World
Music
Day,
create,
innovate,
introspect
and
see
what
kind
of
talent
you
have
and
how
much
can
you
nurture
it.
I
am
extremely
thankful
to
Sony
YAY!
and
their
entire
team
for
helping
us
embark
on
this
beautiful
journey
of
music
together.”