Despite Sanju Being Leaked Online, The Ranbir Kapoor Starrer Proved That Content Is King!
Ranbir Kapoor' Sanju was leaked online on the very first day of its release and despite that, the movie collected Rs 200 Crore at the box office in its first week and thus proved that content is king.
Whenever
a
movie
is
leaked
online
during
its
release,
the
concerned
movie
ends
up
crashing
at
the
box
office
or
comes
to
a
slow
halt
after
a
few
days
as
people
rely
on
the
pirated
copy
than
spend
money
watching
it
in
the
theatres.
Even
Ranbir
Kapoor
starrer
Sanju
was
leaked
online
on
the
very
first
day
of
its
release
and
just
when
you
thought
that
it
might
hamper
the
box
office
collections,
the
reverse
happened!
The
movie
ended
up
collecting
close
to
Rs
120
Crore
in
its
first
weekend
and
made
above
Rs
200
Crore
in
the
first
week
itself.
So
how
did
this
happen?
When
every
other
movie
crashed
due
to
piracy,
Sanju
stood
as
tall
as
a
rock
and
plundered
the
box
office
as
the
days
passed.
Sanju's
success
goes
on
to
prove
that
the
Indian
audience
is
hungry
for
good
concent
and
don't
mind
spending
their
money
on
good
quality
movies.
The
audience
is
bored,
done
and
dusted
with
the
same
old
category
of
'love
and
romance'
which
has
been
tried
and
tested
for
decades
and
Rajkumar
Hirani
gave
them
something
new
on
a
silver
platter.
The
audience
didn't
really
care
if
the
movie
leaked
online
and
still
went
to
the
theares,
as
they
100
per
cent
knew
that
Sanju
will
do
justice
and
entertain
them
for
3
hours.
Sanju
proved
once
again
that
content
is
king
and
nothing
can
stop
a
good
movie
if
the
content
is
right!
Fans
Stood
Up
For
What
Is
Right
When
the
news
broke
out
that
Ranbir
Kapoor
starrer
Sanju
was
leaked
online
on
June
29,
2018.
Fans
of
Ranbir
Kapoor
took
to
Twitter
with
the
hashtag
#SanjuLeaked
and
requested
everyone
to
not
watch
the
movie
online
and
watch
it
in
the
theatres
only.
The
Indian
Audience
Is
Matured!
The
hashtag
#SanjuLeaked
became
trending
in
no
time
and
people
really
got
the
message
and
took
it
seriously.
They
rejected
the
leaked
version
of
the
movie
and
watched
it
in
the
theatres
itself.
That's
why
it
managed
to
collect
a
whopping
Rs
200
Crore
at
the
box
office
on
its
first
week
itself.
Rajkumar
Hirani
Thanked
The
Audiences
As
Well
Rajkumar
Hirani
thanked
the
audiences
on
his
Facebook
page
for
fighting
against
piracy.
He
said,
"To
all
of
you,
who
alerted
us
about
the
leaked
copy
of
our
film
on
Facebook.
We
discovered
that
some
camera
copy
of
our
film
Sanju
was
leaked
on
Facebook."
Thanked
One
And
All
"While
this
was
shocking,
it
was
heartening
to
see
that
thousands
of
you
refused
to
watch
the
film
illegally,
Instead,
you
reached
out
and
drew
our
attention
to
the
problem."
The
Link
Is
Deleted,
Confirmed
Rajkumar
"We
could
manage
to
get
it
deleted
with
help
from
Facebook.
Have
to
say
that
you
all
are
exceptional
human
beings."
Rajkumar
Hirani
Continued
"You
have
the
empathy
to
understand
the
sweat,
blood
and
tears
that
got
into
making
a
movie
and
you
have
the
strength
to
awaken
the
conscience
of
others
by
requesting
them
not
to
view
it."
He
Summed
It
Up
"Your
love
for
Cinema
motivates
us
to
keep
going.
My
most
heartfelt
thanks
for
speaking
up.
Thank
you!
Rajkumar
Hirani,"
the
filmmaker
wrote.