Zindagi
brought
us
stories
that
became
an
irreplaceable
part
of
our
lives
and
actors
from
across
the
border
that
left
an
indelible
mark
on
our
hearts.
The
pathbreaking
channel
is
all
set
to
launch
on
DTH
platforms
as
a
value
added
service
and
will
kickstart
its
journey
with
the
landmark
Zindagi
Gulzar
Hai,
a
show
that
had
an
entire
generation
in
our
country
fall
in
love.
Serving
the
evolved
content
consumption
needs
of
audiences
across
the
length
and
breadth
of
the
country,
Zindagi
will
arrive
in
our
homes,
and
our
hearts
via
Tata
Play,
Dish
TV
and
D2H
starting
23rd
May.
Continuing
its
promise
of
bringing
families
together
with
stories
that
are
real,
beautiful
and
powerful;
the
line-up
adds
the
much
loved
and
sought
after
Kitni
Girhain
Baaki
Hain
with
Kirron
Kher
as
the
narrator,
Aunn
Zara,
Sadqay
Tumhare,
the
much
talked
about
Mrs.
&
Mr.
Shameem
and
many
more.
Aimed
at
fuelling
the
needs
of
today's
binge-watching
audience;
Zindagi's
launch
is
backed
by
an
innovative
content
strategy
of
airing
two
episodes
back-to-back.
Besides
airing
fiction
shows,
the
service
is
all
set
to
showcase
some
of
the
most
acclaimed
movies
like
Baarish
Aur
Chowmein
featuring
Taapsee
Pannu
and
Amit
Sadh,
directed
by
Tigmanshu
Dhulia;
Toba
Tek
Singh,
based
on
a
short
story
by
Saadat
Hasan
Manto,
featuring
noted
actor
Pankaj
Kapur
and
directed
by
Ketan
Mehta;
Silvat
written
by
Faraz
Arif
Ansari
and
directed
by
Tanuja
Chandra
with
Kartik
Aaryan
in
a
leading
role;
Saari
Raat
-
a
film
by
National
Award-winner
Aparna
Sen
starring
Konkona
Sen
Sharma,
among
others.
Shailja
Kejriwal,
Chief
Creative
Officer,
Zee
Special
Projects
said,
"It's
a
proud
moment
for
us
as
we
reach
yet
another
milestone
and
launch
Zindagi
across
key
DTH
platforms.
What
started
as
a
salient
idea
between
a
few
people
deeply
invested
in
the
belief
of
cross
border
cultural
collaborations
grew
to
become
one
of
the
most
loved
television
channels
in
the
country.
Zindagi
took
its
journey
ahead
on
OTT
fueling
the
digital
consumption
needs
in
the
country,
and
the
community
of
believers
continued
to
grow.
Today,
we
add
new
partners,
new
believers
in
Tata
Play,
Dish
TV
and
D2H,
as
we
take
Zindagi
to
every
corner
of
the
country."
Talking
about
the
partnership,
Pallavi
Puri,
Chief
Content
and
Commercial
Officer,
Tata
Play
said,
"There's
a
huge
fan
following
for
nuanced
and
author-backed
storylines
in
our
country.
Tata
Play
Zindagi's
content
library
is
very
slice-of-life...they
are
humari
zindagi
se
milti
julti
kahaniyan,
which
we
believe
will
be
a
treat
for
the
viewers
who
like
relatable
narratives."
Commenting
on
the
service,
Shruti
Kumar,
Head
-
VAS,
Dish
TV
India
Ltd.,
"We
firmly
believe
that
providing
relatable,
wholesome,
unique,
and
relevant
content
is
the
most
effective
way
to
engage
with
our
subscribers.
We
are
delighted
to
announce
Zindagi
Active
as
the
latest
addition
to
our
comprehensive
value-added
service
portfolio.
With
this,
we
offer
our
subscribers
the
stories
that
are
emotional
and
enthralling,
series
&
movies
that
resonate
with
them,
their
families,
and
relationships.
We
hope
to
bring
together
people/communities
beyond
our
country's
border
who
share
similar
values,
cultures,
and
traditions.
Our
Active
Services
brings
the
most
appealing
and
relevant
content
to
our
subscribers,
and
the
latest
addition
of
the
Zindagi
Active
service
reaffirms
our
commitment
towards
them."
Zindagi
premiered
on
May
23
and
to
watch
it
on
Tata
Play
tune
into
154
and
117
for
Dish
TV
and
D2H.