Since
the
last
few
days,
the
popular
jewellery
brand
Tanishq
has
taken
the
social
media
by
storm
after
one
of
his
recent
advertisements
which
showed
a
North
Indian
Muslim
family
having
a
traditional
South
Indian
baby
shower
ceremony
for
their
pregnant
daughter-in-law
received
a
lot
of
backlash
from
a
section
of
people.
While
the
commercial
was
all
about
communal
harmony,
many
people
called
for
boycott
of
the
ad
claiming
that
it
promoted
'love
jihad'.
Finally,
the
jewellery
brand
released
an
official
statement
and
pulled
down
the
advertisement
from
its
social
media
handles
and
its
official
YouTube
channel.
Amid
this,
actor-director
Rasika
Agashe
who
is
married
to
Mohammed
Zeeshan
Ayyub
took
a
sly
dig
at
the
row
by
sharing
a
picture
from
her
godhbharai
ceremony.
Mohammed
Zeeshan's
Wife
Reacts
To
Tanishq
Ad
Mayhem
Rasika
Agashe
took
to
her
Twitter
page
to
share
a
picture
from
her
baby
shower
ceremony
dating
back
to
6
years
and
captioned
it
as,
"Meri
godbharai..
socha
share
kar
dun..
and
before
crying
out
love
jihad,
lets
learn
about
special
marriage
act.." In
the
picture,
Rasika
is
seen
sitting
next
to
Zeeshan
while
her
family
does
her
‘god
bharai'.
Actor
Mini
Mathur's
Angry
Rant
Earlier,
actor
Mini
Mathur
had
also
given
her
example
of
a
happy
marriage
with
director
Kabir
Khan
in
reaction
to
the
ad
row.
"This
and
even
I
have
felt
a
lot
of
love
in
this
multi-cultural
marriage,"
she
had
written
in
a
series
of
Instagram
stories
which
further
read,
"And
now
Tanishq
had
to
remove
this
add
because
some
hardcore
people
gave
it
the
name
of
Love-Jihad.
Now
what
does
this
mean?"
I'd
rather
the
world
turned
atheist
than
have
hate
as
a
religion."
Besides
Mini,
many
other
Bollywood
celebrities
like
Swara
Bhasker,
Soni
Razdan
and
others
also
expressed
their
disappointment
over
Tanishq
pulling
down
the
advertisement.
Meanwhile,
Tanishq
Withdrew
The
Controversial
Ad
Due
To
'Hurt
Sentiments'
The
jewellery
brand
released
a
statement
that
read,
"The
idea
behind
the
Ekavatam
campaign
is
to
celebrate
the
coming
together
of
people
from
different
walks
of
life,
local
communities
and
families
during
these
challenging
times
and
celebrate
the
beauty
of
oneness.
This
film
has
stimulated
divergent
and
severe
reactions,
contrary
to
its
very
objective.
We
are
deeply
saddened
with
the
inadvertent
stirring
of
emotions
and
withdraw
this
film
keeping
in
mind
the
hurt
sentiments
and
well
being
of
our
employees,
partners
and
store
staff."