The
Beginning
The
pre-production
works
of
Puli
began
in
early
2013.
Principle
photography
took
shape
in
November
2014.
Early
Reports
Early
reports
claimed
that
Dhanush
was
initially
roped
in
to
play
the
lead
role
and
that
the
film
would
be
titled
'Maareesan'.
Chimbu
Deven's
Denial
Director
Chimbu
Deven
later
went
on
to
say
that
this
project
was
written
with
Vijay
in
mind
and
that
he
wouldn't
have
helmed
Puli
with
some
other
actor.
More
Speculations
It
was
also
reported
that
AR
Rahman
would
compose
music
for
the
film.
But
Devi
Sri
Prasad
was
signed
in
subsequently.
Hansika
Hansika
had
recently
revealed
that
Puli
was
challenging
to
her
as
the
film
deals
with
ancient
Tamil
(partly).
The
actress
reportedly
said
that
it
wasn't
an
easy
task
getting
the
lip-sync
right.
Shruti
Haasan
Earlier
it
was
reported
that
Hansika
and
Genelia
D'Souza
would
be
a
part
of
the
film.
However,
Shruti
Haasan
bagged
the
coveted
role.
Magic
In
The
Air
Puli
is
one
of
those
rare
fantasy
Tamil
movie
that
deals
with
magic
and
witchcraft.
Click
here
to
listen
to
all
the
songs
from
Puli.
The
Producers
After
several
producers
failed
to
take
up
this
ambitious
project,
Vijay's
PRO
PT
Selvakumar
and
distributor
Shibu
Thameens
took
it
up.
Visual
Effects
Makuta
VFX
was
brought
on
board
to
take
care
of
the
film's
animations
and
special
effects.
Shruti's
Confirmation
Shruti
Haasan
confirmed
that
she
has
signed
on
the
dotted
lines
and
thus
would
be
a
part
of
this
prestigious
film
in
July
2014.
The
Animation
It
was
reported
that
the
animation
and
graphic
works
of
Puli
was
handled
by
some
of
the
best
technicians
across
different
countries.
Art
Direction
T
Muthuraj
was
confirmed
as
the
movie's
art
director
and
he
began
his
work
in
2014.
The
Location
Hunt
Chimbu
Deven
and
cameraman
Natty
searched
for
locations
in
Kerala,
before
finalizing
schedules
in
Chalakudi
and
Nelliyampathy.
Stunt
Choreographers
Four
stunt
choreographers
were
roped
in
to
take
care
of
action
sequences.
International
choreographers
Sang
Lin
and
Pradit
Seeluem
were
brought
on
board
alongside
Sunil
Rodrigues
and
Dilip
Subbarayan.
Costume
Designers
Five
costume
designers
namely
Manish
Malhotra,
Deepali
Noor,
Chaitanya
Rao,
Siva
and
Sai
were
all
brought
on
board.
Distribution
Rights
Sri
Thenandal
films
bagged
the
film's
theatrical
rights
for
North
and
South
Arcot
areas.
Ayngaran
International
bought
the
overseas
rights.
Kerala
And
Karnataka
While
Shibu
Thameens
is
releasing
the
film
in
Kerala,
Karnataka
distribution
rights
were
purchased
by
S
Narayan
for
a
whopping
price.
Audio
Rights
The
audio
rights
of
the
film
was
bagged
by
Sony
Music
India
for
a
relatively
large
price.
Satellite
Rights
The
satellite
rights
has
been
purchased
by
Sun
TV
for
a
record
price
of
₹22
crore.
No
Tax
Exemption
Unfortunately,
tax
wasn't
exempted
for
Puli
in
the
state
of
Tamil
Nadu
despite
it
getting
a
clean
'U'
from
the
CBFC.