Josh,
India’s
fastest
growing
and
most-engaged
short
video
app,
today
announced
the
launch
of
its
first
original
IP
'World
Famous’,
a
mega-talent
hunt
to
recognize
and
celebrate
India’s
diverse,
young
talent.
Envisioned
as
a
multi-city
search
for
the
country’s
most
unique
creators,
World
Famous
kicks
off
in
Lucknow
today.
A
15-day,
high-octane
campaign
will
travel
through
this
multicultural
city
to
discover
local
talent
with
the
makings
of
a
superstar.
Lucknowites
will
see
the
city
come
to
life
as
Josh
mentors
interact
with
the
city’s
youth
inviting
registrations
for
the
grand
finale
on
March
31st,
2021.
Interactive
pop-ups
and
activations
will
be
seen
across
the
city’s
hotspots
including
its
malls,
colleges,
and
localities.
Calling
out
to
aspiring
young
stars,
Seher
Bedi,
Head
of
Josh
Studios
said,
“We
are
thrilled
to
bring
Josh
Studios
to
life
with
our
show
'World
Famous’
and
kickstart
it
from
Lucknow.
You
could
be
the
fastest
kebab
flipper
or
the
most
graceful
Kathak
dancer.
Either
way,
your
talent
deserves
to
be
seen
by
the
world.
Our
biggest
commitment
at
Josh
is
to
grow
a
platform
that
celebrates
all
forms
of
creativity
and
gives
flight
to
youngsters
with
talent
and
ambition.
'World
Famous’
has
been
crafted
with
care
as
a
celebration
and
not
a
competition.
We
hope
it
gathers
momentum
as
a
movement
that
looks
to
discover
and
mentor
the
next
ten
thousand
stars
across
India.”
The
on-ground
campaign
will
take
on
a
digital
avatar
on
the
Josh
app
where
participants,
whether
a
chef,
dancer,
poet,
singer,
photographer
or
artist,
are
welcome
to
create
a
video
showcasing
their
talent
and
upload
that
video
on
the
Josh
app
using
the
hashtag
#joshworldfamous.
The
campaign
concludes
on
March
31,
2021
in
a
Grand
Finale
in
Lucknow
in
the
presence
of
Bollywood
celebrities
Sunny
Leone
and
Santosh
Shukla,
and
reality
TV
creator
duo
Raghu
Ram-Rajiv
to
mentor
selected
participants
and
groom
them
into
stars
on
Josh.
Josh
Studios
was
unveiled
earlier
this
month
to
scale
the
short-video
platform’s
capabilities
to
create
a
cutting-edge
content
and
talent
hub.
World
Famous
is
the
Studio’s
first
signature
roll
out
for
Josh
that
launched
as
a
mahagathbandhan
of
India’s
top
200+
best
creators,
the
10
biggest
music
labels
and
5+
million
UGC
creators
in
September
2020,
followed
by
super
successes
in
the
creation
of
the
#JoshMeinAajaa
anthem
and
a
series
of
challenges
on
the
platform.
Josh
is
a
made-in-India,
short-video
app
launched
in
September
2020
by
VerSe
Innovation.
It
represents
a
confluence
of
India’s
top
200+
best
creators,
the
10
biggest
music
labels,
15+
million
UGC
creators,
best
in
class
content
creation
tools,
the
hottest
entertainment
formats,
and
formidable
user
demographics.
Josh
has
been
consistently
rated
as
the
leading
Indian
short-video
app
in
India
on
the
Play
store.
Currently,
Josh
is
the
fastest
growing
and
most
engaged
short-video
app
in
India
with
over
90
million
MAUs
(Monthly
Active
Users),
42
million
DAUs
(Daily
Active
Users)
and
1.75+
billion
video
plays
per
day.
About
VerSe
Innovation:
At
the
core
of
VerSe
Innovation,
is
the
idea
that
technology
can
help
bridge
the
digital
divide.
Since
its
inception,
VerSe
has
risen
to
the
challenge
of
serving
the
unmet
content
needs
of
millions
of
consumers
using
technology.
Its
unique
machine
learning
and
deep
learning
technologies
enables
personalised
content
to
be
delivered
to
users
based
on
their
consumption
preferences.
Today
VerSe
Innovation’s
proprietary
technology
platform
powers
300
million
+
users
to
consume
content
in
their
local
language
on
Dailyhunt.
Its
technology
also
powers
India’s
#1
and
most
engaging
short
video
app
Josh.