Bangalore,
September
8,
2021:
India's
fastest
growing
and
most
engaging
short
video
app,
Josh
has
brought
about
a
revolutionary
change
in
content
creation
with
its
out-of-the-box
approach.
Launched
in
August
2020
by
VerSe
Innovation,
the
'Made
in
India'
app
is
the
convergence
of
the
country's
top
1000+
best
creators,
20000
community
of
creators,
10
biggest
music
labels,
15+
million
UGC
creators,
top
class
content
creation
tools,
the
hottest
entertainment
formats
and
formidable
user
demographics.
Not
to
forget
that
it
has
been
consistently
rated
as
the
leading
Indian
short
video
app
on
Google
Play
store
with
100
million+
downloads.
Now,
Josh
is
all
set
to
add
another
feather
to
its
cap.
The
Josh
app
is
teaming
up
with
Pitaara
TV,
a
Punjabi
movies
channel,
and
its
recently
launched
OTT
platform
Chaupal.
The
word
'Chaupal'
signifies
a
community
space
where
people
gather
for
a
specific
purpose.
Similarly,
Pitaara
TV's
latest
streaming
entertainment
service
Chaupal
aims
to
provide
unparalleled
access
to
quality
content
for
entertainment
in
three
regional
languages
-
Punjabi,
Haryanvi
and
Bhojpuri
-
globally.
The
OTT
platform
is
a
one-stop
place
for
viewers
to
stream
the
latest
content
in
a
wide
range
of
categories
and
genres.
The
strategic
partnership
of
Josh
with
Pitaara
TV,
Chaupal
and
Channel
Divya
entails
promotions
of
original
shows,
music
and
films.
Along
with
that,
there
will
be
an
opportunity
to
discover
new
talent
from
the
vast
pool
of
creators
on
Josh
app,
who
will
be
given
a
chance
to
feature
in
Chaupal's
upcoming
projects.
Speaking
about
the
collaboration,
Sandeep
Bansal,
Director,
Pitaara
and
Chaupal
(OTT)
said
in
a
statement,
"We
are
thrilled
to
partner
with
Josh,
a
short-video
app,
inspiring
creativity
among
millions
of
users
in
the
country.
Through
this
collaboration,
Josh's
wide
user
base
will
be
able
to
access
Chaupal's
exclusive
content
and
generate
activities
to
enhance,
encourage
and
promote
indigenous
talent,
culture,
and
languages.
Our
aim
is
to
leverage
the
power
of
our
unique
content
by
reaching
out
to
the
target
audience
using
the
platform
of
this
incredibly
popular
app.
We
are
hopeful
that
this
partnership
will
help
us
expand
our
digital
presence
by
providing
new
opportunities
and
unified
experiences
to
customers."
Sunder
Venketraman,
Head
of
Creator
and
Content
Ecosystem,
Josh
said,
"This
partnership
with
Pitaara
is
true
to
our
ethos
of
nurturing
a
platform
that
is
content-forward
and
creator-first.
We
believe
this
partnership
will
present
our
creators
with
multi-fold
opportunities
to
expand
their
creative
portfolios,
and
our
users
the
unique
exposure
to
rich
and
diverse
regional
content."
With
Josh
joining
hands
with
Pitaara
TV
and
Chaupal
OTT,
the
audience
is
in
for
a
treat,
as
they
can
now
enjoy
endless
entertainment
in
the
most
affordable
and
fun
way
possible.