Icon
Star
Allu
Arjun
is
one
of
the
top
stars
in
Indian
cinema
now
following
the
blockbuster
success
of
Pushpa:
The
Rise.
We
learnt
from
sources
that
the
actor
received
a
hefty
sum
from
a
Pan
Masala
company
for
an
endorsement
but
the
actor
rejected
it
without
a
second
thought.
Allu
Arjun
personally
does
not
consume
tobacco.
The
actor
does
not
want
his
fans
to
watch
the
ad
and
start
consuming
the
product,
which
is
harmful
to
health
and
can
also
lead
to
addiction.
Allu
Arjun
endorses
habits
such
as
planting
trees
which
will
have
a
positive
impact
on
the
person
and
the
environment.
While
smoking
in
movies
is
something
that's
not
in
his
control,
whenever
possible
he
has
amplified
the
message
of
being
against
the
idea
of
consumption.
This
is
new
to
the
Indian
Film
Industry
where
top
heroes,
including
Telugu
actors,
do
not
hesitate
to
endorse
a
product
after
being
paid
a
hefty
sum.
But
for
Allu
Arjun,
it's
not
just
about
money,
but
the
well-being
of
his
fans
and
the
society.