One
year
back,
on
the
very
same
day,
Malayalam
cinema
witnessed
the
arrival
of
a
film,
which
later
went
on
to
break
and
rewrite
many
existing
box-office
records.
Yes,
we
are
talking
about
the
much
loved
movie
Premam,
which
released
on
May
29,
2015.
On
the
First
Anniversary
of
the
film,
we
present
you
the
5
things
that
Premam
taught
the
Malayalm
film
industry.
Trailers
And
Teasers
Are
Purely
Optional!
Interestingly,
the
makers
didn't
even
release
a
teaser
of
the
film,
prior
to
the
film's
release.
Something
which
is
uncommon
nowadays.
When
many
criticized
this
move,
the
Premam
team
proved
that
what
matters
is
the
quality
of
the
film.
9
Songs
In
a
film?
No
Problem,
Just
Place
It
Well!
When
was
the
last
time
when
a
Malayalam
film
had
more
than
9
songs
in
it?
When
Alphonse
Puthren
announced
that,
the
film
would
have
9
songs,
many
thought
about
its
placement.
But,
the
director
was
spot
on,
and
he
simply
showed
how
to
place
each
and
every
song,
without
affecting
the
flow
of
the
movie
A
Film
Is
Much
More
Than
The
Storyline
If
we
take
a
close
look,
it
could
be
found
that
the
film
Premam
is
not
just
about
a
story.
It
is
a
travel
through
the
different
stages
of
protagonist
George's
life.
The
film
had
some
great
moments
and
a
good
central
theme,
packed
well
by
the
director.
Yes,
Malayalam
Films
Do
Have
A
Big
Market
In
Tamil
Nadu!
There
was
a
time
when
the
Malayalam
film
industry
was
worried
about
Malayalam
films
box-office
collection,
outside
the
state.
Premam
was
instrumental
in
finding
a
solution
to
this.
The
movie
was
a
big
hit
in
Tamil
Nadu
and
interestingly
the
film
went
on
to
run
for
250
days
in
a
theatre
in
Chennai.
Fresh
Faces
And
Newcomers
Are
Always
Welcomed!
Premam
proved
the
fact
that,
a
film
is
just
not
about
the
stars.
Premam,
had
only
one
prominent
face
from
the
industry
in
a
full-length
role,
and
that
is
Nivin
Pauly.
Rest
of
the
cast
and
crew
comprised
of
newcomers
and
relatively
freshers.
In
fact,
it
was
this
freshness
that
gave
the
movie
a
great
mileage
Premam,
directed
by
Alphonse
Puthren
had
Nivin
Pauly
in
the
lead
role.
Apart
from
him,
the
film
had
actors
like
Krishna
Sankar,
Shabareesh
Varma,
Sai
Pallavi,
Madonna
Sebastian,
Anupama
Parameswaran,
Sharafudheen,
Siju
Wilson,
Soubin
Shahir,
Vinay
Forrt
etc
in
prominent
roles.
Premam,
even
after
1
year
of
its
release,
has
not
lost
its
glory.
Still
people
talk
about
Premam,
the
songs
of
the
film,
the
scenes
of
the
film.
A
status
that
all
films
don't
get.
Premam
did
break
many
box-office
records
and
at
the
same
time,
the
film
did
break
many
beliefs
and
some
pre-conceived
notions
that
existed
in
the
film
industry.
In
fact,
Premam
went
on
to
enjoy
some
unanimously
positive
reviews.
Critics
too
went
on
to
praise
the
film
for
the
quality
that
the
film
possessed.
The
film
went
on
to
score
big
in
all
departments,
giving
us
the
sight
of
a
complete
cinema.