Ala
Vaikunthapurramloo
and
Sarileru
Neekevvaru,
the
Allu
Arjun
starrer
and
Mahesh
Babu
project
which
hit
the
theatres
as
Sankranthi
special
releases,
are
doing
exceptionally
well
at
the
box
office.
However,
things
recently
took
an
ugly
turn
after
the
fans
of
Allu
Arjun
and
Mahesh
Babu
started
fighting
over
the
box
office
collections
of
the
movies.
The
Allu
Arjun
fans
and
Mahesh
Babu
fans
were
fighting
on
social
media
over
which
film
collected
the
most
money
and
even
went
to
allege
that
the
opposite
team
has
been
releasing
fake
box
office
collection
reports.
However,
the
Producers
Guild
has
finally
taken
a
firm
stand
on
the
issue.
As
per
the
reports,
the
Producers
Guild
has
announced
that
the
box
office
collection
reports
of
all
the
movies
will
be
solely
released
by
the
association
hereafter.
The
Guild
decided
to
step
in
after
the
nasty
fan
fights
crossed
all
the
limits
and
even
reached
the
extent
of
cyberbullying.
'Yes,
we
met
recently
and
decided
that
we
alone
would
release
the
gross
official
collection
details
of
films.
Even
though
collections
of
some
films
may
be
announced
in
the
coming
days,
these
figures
will
not
be
authentic.
The
figure
that
comes
from
the
Guild
is
the
official
collection.',
told
Kanuri
Damodara
Prasad,
a
member
of
Producers
Guild,
in
a
recent
interview
given
to
the
Deccan
Chronicle.
Ala
Vaikunthapurramloo,
which
marked
Allu
Arjun's
third
collaboration
with
director
Trivikuram,
has
already
emerged
as
the
Sankranthi
winner
at
the
box
office
according
to
the
latest
updates
from
the
trade
experts.
The
movie
is
also
on
its
way
to
become
the
industry
hit
of
the
Telugu
film
industry.
Sarileru
Neekevvaru
the
Mahesh
Babu-Anil
Ravipudi
project,
is
performing
equally
well
and
has
earned
the
blockbuster
status.
The
movie
has
already
emerged
as
one
of
the
biggest
successes
of
its
lead
actor
Mahesh's
acting
career.