As
India
continues
to
battle
the
second
wave
of
the
COVID-19
pandemic,
Zee
Entertainment
Enterprises
Ltd.
(ZEE),
a
leading
Global
Content
Company,
along
with
Salman
Khan
Films
(SKF),
have
pledged
to
provide
support
towards
COVID
relief
work
across
the
Nation,
including
donation
of
essential
medical
equipment
ranging
from
oxygen
cylinders,
concentrators
and
ventilators.
This
support
will
stem
from
the
revenues
garnered
from
the
multi-platform
release
of
the
much-awaited
film
Radhe
on
13th
May
2021.
ZEE
and
SKF
have
partnered
with
India’s
largest
and
most
trusted
donation
platform
–
GiveIndia,
to
activate
the
much-required
relief
efforts.
The
recent
surge
of
cases
across
the
country
has
led
to
a
severe
strain
on
medical
facilities
due
to
a
shortage
of
critical
life-saving
equipment.
The
contribution
from
the
revenue
generated
by
the
film’s
multi-format
release
across
theatres,
ZEE’s
pay
per
view
service
-
ZEEPlex
and
India’s
leading
OTT
platform
-
ZEE5,
will
assist
GiveIndia
in
procuring
the
mentioned
essential
medical
supplies
to
support
the
healthcare
system.
ZEE
and
SKF
will
also
work
towards
providing
support
to
the
families
of
daily
wage
earners
who
are
an
integral
part
of
the
overall
media
&
entertainment
ecosystem.
Commenting
on
this
noble
step,
the
company’s
spokesperson
said,
“The
Nation
is
going
through
an
extremely
challenging
situation
and
as
a
responsible
corporate,
ZEE
stays
committed
towards
taking
all
the
necessary
steps
to
strengthen
the
fight
against
Covid-19.
At
ZEE,
we
believe
in
not
only
providing
extraordinary
entertainment
to
our
viewers,
but
also
going
beyond
the
business
to
undertake
meaningful
and
focused
efforts
to
drive
positive
change
across
the
Country.
We
sincerely
hope
that
the
support
from
the
release
of
the
film
Radhe,
will
help
amplify
the
resources
to
provide
vital
relief
efforts
to
people
affected
by
the
pandemic.”
Salman
Khan
Films’
spokesperson
added,
“We
are
glad
to
be
a
part
of
this
noble
initiative,
to
contribute
our
bit
towards
the
Nation’s
fight
against
Covid-19.
Since
the
last
year,
we
have
been
consistent
in
our
efforts
towards
fighting
Covid-19,
since
this
unprecedented
crisis
struck
our
country
and
the
world.
Very
importantly,
we
have
also
come
to
realise
that
holding
up
the
release
of
a
pre-shot
film
may
not
help
us
in
any
way
but
using
its
proceeds
towards
fighting
the
pandemic
is
a
more
suitable
and
pragmatic
approach.
Radhe's
release
on
ZEE5
and
ZeePlex
will
empower
us
to
contribute
more
in
these
extremely
difficult
times.”.
As
a
responsible
corporate
citizen,
ZEE
has
taken
strong
steps,
to
enhance
the
overall
healthcare
infrastructure
of
the
country,
in
its
fight
against
the
Covid-19
pandemic.
In
its
national
level
CSR
drive
towards
enhancing
the
Country’s
healthcare
infrastructure
against
Covid-19,
ZEE
had
donated
240+
ambulances,
46,000+
PPE
kits,
oxygen
humidifiers
&
6,00,000
Daily
Meals.
The
Company
had
also
built
and
donated
a
304-bed
Dedicated
Covid
Healthcare
Centre
(DCHC)
for
frontline
workers
&
their
families
in
Maharashtra.
ZEE
Entertainment
continues
to
take
concerted
steps
to
support
the
Nation
in
its
fight
against
COVID-19.