Yash
Raj
Films'
has
its
eyes
on
the
prize!
The
production
house
has
decided
to
whet
the
appetite
of
Akshay
Kumar
fans
and
audiences
by
releasing
only
sneak
peeks
of
its
anticipated
songs
from
Prithviraj
to
heighten
anticipation
of
this
big
screen
experience!
A
trade
source
reveals,
"Prithviraj
starring
superstar
Akshay
Kumar
is
the
biggest
event
film
of
the
season.
YRF
is
resorting
to
a
strategy
to
build
tremendous
anticipation
to
watch
the
film
in
theatres
by
not
giving
out
a
single
song
before
it's
big
screen
release
on
June
3!
They
will
only
release
short
teasers
to
spike
the
expectation
of
the
film
to
sky
high.
These
teasers
will
start
dropping
from
today
or
tomorrow."
The
source
adds,
"YRF
had
done
this
for
Dhoom
3
and
it
worked
wonders
because
people
are
used
to
seeing
teasers,
trailers
and
then
full
songs.
When
they
only
get
to
see
a
glimpse
of
the
songs,
they
will
definitely
get
further
curious
to
watch
the
film.
Of
course,
this
strategy
works
for
big
event
films
starring
the
biggest
superstars
of
our
generation,
like
Akshay
Kumar
in
Prithviraj.
The
less
people
see,
the
more
they
want
to
be
a
part
of
the
experience.
It
is
all
about
creating
a
big
thirst
for
people
to
go
and
watch
the
film
in
cinemas.
It's
a
clever
ploy
to
build
more
conversation
around
the
film."
Yash
Raj
Films'
first
historical,
Prithviraj,
is
based
on
the
life
and
valour
of
the
fearless
and
mighty
King
Prithviraj
Chauhan.
He
is
essaying
the
role
of
the
legendary
warrior
who
fought
valiantly
to
protect
India
from
the
merciless
invader
Muhammad
of
Ghor
in
this
visual
spectacle.
The
film
will
also
focus
on
the
beautiful
love
story
between
Samrat
Prithviraj
and
his
beloved
Princess
Sanyogita,
played
by
the
ethereally
gorgeous
debutant
Manushi
Chhillar,
former
Miss
World
2017.